Start-Up Smarts

"The section on testing your new business concept is unlike anything in any other book on start-ups. How much is it worth to know that your new business is something your customers will want€before you invest in it?"
-Pat Cunningham, Wall Street Journal Advertising Advisor and former Vice Chairman, N. W. Ayer Global Advertising Agency

"Start-Up Smarts is an explosive work of ten powerful, practical steps that lay out reality."
-Dr. Jeffrey Magee, Publisher, Performance Magazine

To make sure your start-up succeeds in the most profitable way, you need to plan and prepare your way to prosperity. This means learning the secrets of successful entrepreneurs--from knowing whom to trust to adapting in a changing marketplace. Start-up specialists and thriving business owners Barry H. Cohen and Michael Rybarski reveal the critical keys to getting your new business up and running a profit, in-cluding how to:

• Create a Flexible Business Plan
• Find Out What Your Customers Really Want
• Capitalize on the Right Trends
• Hire the Best People
• Choose the Most Lucrative Partners

Complete with real-life success stories from first-time entrepreneurs and the best businesses to start right now, Start-Up Smarts guarantees your new business will prosper in any market!

Barry H. Cohen has been a small business owner for thirteen years and has over thirty years of experience as advertising counsel. He is currently a principal of AdLab Media Communications, LLC. He completed a BA in English cum laude from Kean University in NJ, and is a graduate of the U.S. SBA Small Business Management Training Course. His publication credits include the book 10 Ways to Screw Up an Ad Campaign, as well as articles in Radio & Records, Performance Magazine and Floorcovering Weekly.

Michael Rybarski is a serial entrepreneur and turnaround specialist who has started new businesses from scratch and within NYSE firms. He is the chairman and founder of LifeChange Marketing (a business start-up consulting and investment firm). He has created the following firms from zero: Houghton Mifflin Language Software (the spelling software virtually every-one uses), VideoTours, Tribute Direct, AgeWave Target Marketing, and most recently, Team LifeLineTM. Rybarski has been quoted or inter-viewed by CNNfn, the Wall Street Journal, USA Today, Silicon Valley TV, BrandWeek, MacWeek, and Target Marketing. He has written articles for American Demographics, the Boomer Report, and the Healthcare Strategist. He has an MBA in general management from the University of Chicago Graduate School of Business.