"Look at market fluctuations as your friend rather than your enemy; profit from folly rather than participate in it." —Warren BuffettInvestors shouldn't hate the market because of its up and downs. They should capitalize on it—and give a middle finger to those brokers wasting their time (and money) buying and selling, viewing investing as just buying stocks and not taking ownership of a company. In this book, Joe Ponzio gives an "f-you" to Wall Street and teaches you how to become a sharp value investor who uses economic downturns to your advantage. By buying into companies you believe in—but that may be selling for less than their intrinsic value, like high-end retailers in a weak market and discount retailers in a strong one—you will profit from their long-term performance. It's the perfect guide for anyone fed up with Wall Street's bull. Joe Ponzio (Chicago, IL), founder of www.FWallStreet.com, has seen the "dark side" of Wall Street, having worked for two of the largest firms in the industry, and then went on to build a successful investment adviser business to provide "rich people" advice to "regular" people. In 2004, he formed TRIO Holding Company, a private holding company modeled loosely after Berkshire Hathaway.'
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