In this new edition of his classic book, Rain Making, Ford Harding reveals step by step how-even if you've never sold a product in your life-you can become a top performer in your organization. Filled with easy-to-use strategies, checklists, tables, and guides, this book shows you how to: - Write articles for professional publications
- Make cold calls like a sales pro
- Network to build a lasting customer base
- Develop a winning sales strategy
With this book at your fingertips, you'll get the marketing and sales skills you need to survive-and flourish-one sale at a time!Ford Harding is the president of Harding & Company, which trains professionals to win new clients. For thirty years, he has worked with corporations ranging from Aetna to Xerox. His articles have appeared in Harvard Business Review, The Wall Street Journal, and elsewhere. He lives in Maplewood, NJ.
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