Business - An American's Guide to Doing Business in India

An American's Guide to Doing Business in India
Bullets: * Negotiating contracts and agreements * Understanding culture and customs * Marketing products and services

By Eugene M. Makar

Item No. #Z1178

Did you know that . . .

U.S. money pours into India at a rate of over $25 million every day?
India's economic growth has averaged 8.6 percent a year since 2004, hitting 9.4 percent last year?
At this rate, India will become the fifth largest consumer market by 2025 (up from #12 today)?
U.S. venture firms will raise $1 billion for India by the end of this year?
U.S. exports to India have more than doubled over the last five years?

China aside, India is the world's most rapidly growing economy. But cashing in on that opportunity can be as challenging as it is rewarding. Whether you work for a company doing business in India or are an entrepreneur looking to export your goods and services, An American's Guide to Doing Business in India will help you navigate all aspects of this complex market. Esteemed industry consultant Eugene M. Makar offers his proven tips, tools, and techniques to help you:

Break into the market
Weigh the pros and cons of investments
Find joint venture partners
Hire local representation

You'll also learn to recognize key social and cultural differences. From where to bank to what to wear, you'll discover what makes India different-and how you can best position yourself there for success.

Eugene M. Makar has worked extensively with Indian entrepreneurs interested in technology transfers of manufacturing technologies and construction techniques and materials from the United States to India. He served as the Environmental Export Consultant to the World Trade Centers Association where he identified Indian and other export-market opportunities for small- and medium-sized businesses. He is currently working with an India-based consultancy to identify and facilitate opportunities in India for small and medium U.S. businesses. He lives is Edgemont, PA.