The Streetwise Series - Streetwise Complete Publicity Plans

Streetwise Complete Publicity Plans
Create Publicity That Will Spark Media Exposure and Excitement

By Sandra Beckwith

Item No. #771-4

All business owners want to garner publicity for themselves, their products, and their organizations. So how do you create distinctive materials and more importantly-the buzz that sets you apart from the competition? Award-winning publicist Sandra Beckwith goes beyond other PR primers to not only show the mechanics of writing pitch letters and publicity kits, but also how to strategically create a PR plan for your business. Streetwise® Complete Publicity Plans is filled with sample forms, resources, and great ideas that you can use right away:

Press releases
Pitch letters
Press kits
Op-eds and public service announcements
Sample editorial calendars and media checklists Streetwise® Complete Publicity Plans doesn't just show you how to put a plan together, it enables you to maximize results!
Sandra Beckwith is the owner of Beckwith Communications and has been an award-winning publicist for more than twenty years. Ms. Beckwith has managed public relations from both the corporate and agency side, including positions with Burson-Marsteller, one of the world's largest public relations firms.