Maybe you're in sales, marketing, or communications? Maybe you're a writer. Maybe you're even a CEO. Whatever your title, you're one of the hundreds of thousands of professionals who communicate for a living-and you're struggling to get your message heard in a noisy and crowded marketplace. Yes, you know what you want to say and who you want to reach. No, you don't have writer's block and you certainly know how to construct a sentence. So what's the problem? The audience you're writing for is going, going, gone Today's consumer doesn't want to read anymore-they're already overwhelmed by overflowing e-mail, millions of Web pages, and 24/7 news proliferation. Your Attention, Please. is the new strategy guide for communicating to the reluctant consumer. It shows you who the new audience is, how to reach them, and how you must communicate differently-or risk losing mindshare and marketshare. Paul B. Brown writes the "Off-The-Shelf" column for The New York Times Sunday business section. A former writer and editor for Business Week, Financial World, Forbes, and Inc., Mr. Brown is the coauthor of numerous bestsellers including Customers for Life, written with Carl Sewell, which has been translated into sixteen languages and has sold more than 1 million copies worldwide to date. Alison Davis is the cofounder and CEO of Davis & Company, a leader in employee communication consulting.
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