The book lays out an aggressive plan for learning how to build publicity campaigns from the inside out, zeroing in on a targeted market and infusing a marketing plan with publicity hooks. This powerhouse work also includes: - Inside information on how to make friends in the media
- Simple ways to get others to spread the company's message
- Sample press releases and media kits-"Guerrilla" style
Jay Conrad Levinson lectures nationwide on "Guerrilla" business techniques for major companies, professional organizations, and universities. He is the publisher of The Guerrilla Marketing Newsletter and author of the bestselling marketing series of all time. Rick Frishman is the president of Planned Television Arts, one of the top publicity firms in the book publishing industry. He lives on Long Island. Jill Lublin is the owner of the public relations firm, Promising Promotion.
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