Business - How to Run Your Business Like a Girl

How to Run Your Business Like a Girl
Successful Strategies from Entrepreneurial Women Who Made It Happen

By Elizabeth Cogswell Baskin

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Do women really run their businesses differently than men? Yes! They do it by trusting their intuition, focusing on relationships, and putting more emphasis on life balance. In this book, successful entrepreneur Elizabeth Cogswell Baskin gives you the true, nitty-gritty details of what it really means to start and run a business like a girl, including:

The Labor Pains of a Successful Startup-Summoning the strength, endurance, and positive thinking necessary to breathe life into a new business.

Grab Your Partner and Do-Si-Do-Why a partnership might-or might not-be right for you.

How to Be the Boss Without Being a Bitch-Maintaining your authority while building supportive relationships with your team.

What Doesn't Kill You Makes You Stronger-Learn how others survived tough times-from financial woes to staff turnover. How to Run Your Business Like a Girl takes you behind the scenes of woman-owned companies in a variety of industries, from retail and manufacturing to PR and consulting. This insider's tour provides first-hand accounts of how these entrepreneurs dealt with the various stages of the business cycle, from startup to staffing to the possibility of selling out-and shows you how you can have a great business and a great life-at the same time!

Elizabeth Cogswell Baskin is the president/creative director of Tribe, Inc., an Atlanta-based ad agency working with national consumer brands such as Porsche and Whole Foods Market. She runs her $2 million company from her home in Atlanta, Georgia.