Moving your existing business toward the World Wide Web is the wave of the future. All businesses are Web compatible, but where—and how—do you start? Do you want to take advantage of the many new features of the Internet, or just use it as an effective means of advertising? Do you want customers to find you, or do you want to find new customers?The Everything Online Business Book can answer these questions and dozens more. Internet business expert Rob Liflander introduces readers to the basics of creating a Web business, whether it is from an existing business or an entirely new venture. Covering every aspect of the technical process, he outlines step-by-step instructions on site development and design, programming, and accessing the hottest interactive features. More important, he covers every aspect of creating an online business, including sales and marketing, customer service, fulfillment, financing, and much more!
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