David Bangs and Andi Axman are giving away 250 of the best marketing ideas they have. They have spent years cultivating marketing techniques and have informationand strategies from business owners, professors, and other experts, as well as themselves.A Crash Course In Marketing encourages readers to go beyond "The Four P's" of marketing (product, place, price, and promotion) and learn what it takes to move their product or service to the consumer by mastering the rest of the "P"s: - Perception
- Positioning
- Packaging
- Planning
By learning how to set priorities, readers will learn to accomplish all their goals!
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