Off-The-Wall Marketing Ideas is a gold mine of valuable, no-cost, and low-cost marketing secrets. In no time at all you will be creating your own make-or-break marketing techniques for business success on a shoestring budget. Here are hundreds of ideas culled from small business owners from all walks of life. You will also find inspiring examples of what now famous big business leaders did, when they were small and unknown-Estee Lauder, The Hair Replacement Specialist, Sy Sperling and the rent- a-car wiz, Warren Avis! Nancy Michaels is a nationally known authority on small business who regularly contributes to business publications, and writes a nationally syndicated weekly column, Worksmart. She also represents major national companies through in-store consumer seminars.
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