An American's Guide to Doing Business in China

Negotiating contracts and agreements. Understanding culture and customs. Marketing products and services

By Mike Saxon, M.B.A.

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SKU# 730-4

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Whether you work for a company doing business in China, or are an entrepreneur looking to export your goods and services An American's Guide to Doing Business in China teaches you the practicalities and the pitfalls of dealing with this complex market. While there are undeniable opportunities in the Chinese market there is also a great deal of hype-and very real political and cultural differences that make doing business in China extremely challenging.

Written by an industry expert with more than two decades of experience, An American's Guide to Doing Business in China is an authoritative and accessible guide on all aspects of doing business in China. An American's Guide to Doing Business in China gives you the information most relevant to doing business in China on a day-to-day basis including:

Finding manufacturing partners
Negotiating contracts and agreements
Choosing a location and hiring employees

This guide also teaches you how to navigate Chinese culture and customs, market and advertise to Chinese consumers, and find the hottest opportunities. An American's Guide to Doing Business in China is what you need to succeed in the world's biggest market.

Mike Saxon is a graduate of Cornell University and holds an M.B.A. from Stanford in Marketing and Finance. He has negotiated partnerships between American companies and Chinese manufacturing companies for the past two decades. Mr. Saxon presently consults with American clients who are looking to start businesses in China.

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